Eric_Friedensohn_Takeiteasy
Eric_Friedensohn_TakeItEasy_Process
Eric_Friedensohn_Takeiteasy

 
 

Take It Easy

If you really knew me, you'd know that I can have a difficult time relaxing. That's why I made this lettering piece to remind myself to take a step back and look at the big picture.

To truly capture the essence of "taking it easy", I aimed to create a smooth fluidity between the letterforms and curves.

This project was a part of the Advanced Typography course at Drexel University, taught by ambigram master, John Langdon. I also worked with motion designer Bradley Eustathios on the blobby, bouncy animation.