The Optimist Project
Spreading hope and gratitude through art and streetwear
Director - Matt Figler | Producer - Jess Lee | Editor- Cory McCabe | Music- Blueberry by Jesiah
The Optimist Story
In August of 2014, I ran for my life out of a burning apartment building as all of my possessions were destroyed.
One of the only things that survived was this rough sketch.
This lettering piece became a symbol of hope to get through tough times.
Losing my home made me realize how much we all have to be grateful for. The intangible experiences & relationships will always matter more than material things.
Optimist Art Show
In November 2016, I cleared out my apartment to host an art exhibition to celebrate unity and acceptance (in the wake of the presidential election).
20 of my friends each donated a poster to benefit a charity of their choice. Proceeds from each poster sold were donated to a charity of the artists' choice.
Support the project
Ever since the fire, I have been creating products to promote a mindset of progress and perseverance. More items are coming soon in 2017.
15% of the profits are donated to love-spreading charities – currently Big Brothers Big Sisters. The rest is invested back into the project to make more quality products.